Learn about Shop The Neighbourhood

Shop The Neighbourhood is a national Yellow Pages initiative that encourages Canadians to build stronger communities –– and adopt healthy and sustainable shopping habits –– by supporting local small businesses.

Supporting local businesses.
Building stronger communities.

There are more than 1 million small businesses in Canada, employing over 8 million Canadians. Yellow Pages encourages Canadian shoppers to vary their buying habits throughout the year to support the small businesses in their communities.


Originally timed to coincide with the Black Friday and Cyber Monday shopping weekend, Shop The Neighbourhood is now a year round campaign aimed at encouraging Canadians to make local purchases; helping Canadian small businesses succeed and grow; and helping Canadian neighbourhoods thrive.


Now, small businesses can organize a Shop The Neighbourhood event and invite local businesses to participate. They can also show their support by downloading and displaying the Shop The Neighbourhood cling on their storefront and a digital banner on their website.


Click here to see how you can plan your event.

Why shop local?

Shopping local is a great way to give back to your neighbourhood, both culturally as well as economically. Local business owners and staff share your community’s interests, and are often personally invested in the welfare and future of the neighbourhood. Supporting your local shops helps create lasting connections between neighbours and builds stronger community spirit both short- and long-term. 

Maddison McKitrick, Program and Events Coordinator, Downtown New Westminster BIA, Vancouver

“We feel Shop The Neighbourhood is a great initiative to be a part of because it creates a real sense of community by shining the spotlight on small businesses locally and across Canada.”

Why encourage local shopping?

Small businesses are the economic backbone of Canada. Dollars spent within the neighbourhood directly benefit the local economy and tend to be re-invested within the community, both in terms of job creation and in the contracting of locally-based supplies and services. Supporting local businesses also helps keep decision-making power close to home; and business operations and activities which may affect the community are made locally, by people aware of the impacts those decisions have on the surrounding neighbourhood. 

has gone back into Canada’s local economy as a result of the Shop The Neighbourhood campaign to date. With your support, that number –– and your own neighbourhood’s economy –– will continue to grow.

Shop The Neighbourhood: Our history

Yellow Pages introduced the Shop The Neighbourhood campaign in 2013 to encourage Canadian shoppers to support small businesses in their communities.


In just one year alone, more than 12,500 businesses across Canada participated in the Shop The Neighbourhood event, over 1 million Canadians expressed their support to the campaign by shopping in their neighbourhoods, and $155 million went to Canada’s local economy as a result.

Shop The Neighbourhood – a year-round campaign


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Get involved!


Plan a Shop The Neighbourhood event in your neighbourhood. Participating businesses can also download and print a Shop The Neighbourhood digital window cling to display on their storefront, and download digital banners for their website and social media pages. You can also get useful resources you need to help plan your event by clicking on the link below.


As a shopper, all you have to do is vary your purchasing habits to include buying goods and services offered in your neighbourhood and at small independent businesses!

Company name

About Shop The Neighbourhood


Shop The Neighbourhood is a Yellow Pages initiative to encourage local shopping and support for small businesses. Shop The Neighbourhood raises awareness of the large-scale push from retailers both online and across the border which moves dollars away from the small businesses and directly impacts the health of our neighbourhoods and our communities.

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