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Now in its fourth year, Yellow Pages’ Shop The Neighbourhood campaign has evolved from a single-day event to a year-round celebration of shopping locally.
But that doesn’t mean that events don’t have a place in the program!
Just the opposite, in fact. There are many dates across the calendar year that lend themselves to local events, from back to school promotions to spring sidewalk sales. And of course, the weekend between Black Friday and Cyber Monday remains a critical one for the ongoing success of small businesses nation-wide.
Here are a five steps you can take to plan a local shopping event in your neighbourhood:
Shopping locally isn't just something people should think about once a year. But hosting a local shopping event in your neighbourhood is a great way to start a new habit. With these tips, you’re well on your way to getting started!