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Articles, guides, tips and checklists to help strengthen your digital marketing efforts – and stand out in your neighbourhood.
Why Mobile Advertising Will Help You Reach More Customers
Now that a growing number of consumers use their smartphones to conduct local searches, it’s important for your business to be seen on the mobile web. Because of this, more companies and businesses are looking to mobile advertising to reach potential customers. Consider this:
- In 2015, 68% of Canadians owned a smartphone, up 13% from the previous year. This number is projected to rise over the next few years.
- According to Google, 4 out of 5 people use a search engine to conduct local searches.
- 88% of people use smartphones to conduct local searches, compared to 84% of people using a computer or tablet.
- Google has said that mobile search advertising is one of the drivers of its overall revenue growth.
Why is mobile search becoming so popular?
Mobile is an especially powerful tool for search-on-the-go, and customers can access unlimited information from anywhere.
When customers are looking for a specific food to try, a nearby auto service, or a place to get a haircut, they’re most likely using their smartphones for convenience. More importantly, built-in GPS and local mobile search tools make it easy for customers to find local businesses wherever they are, in seconds.
Mobile ad spending can deliver results
Instead of spending unnecessary dollars on ads that do not reach your customers, mobile ad spending helps you promote your ad within mobile searches for your specific industry and location. That way, more customers who are interested in your business can find you right away.
Yellow Pages can help you get noticed by more customers
Make it easier for customers to locate your business by ranking at the top of mobile searches.
When it comes to getting noticed in mobile search, it is essential to promote your business so you place higher in search results.
A great way to start investing in mobile advertising is with Yellow Pages’ Mobile Priority Placement tool. It can help you dominate your local industry and give you top placement in mobile search. When local customers search for your industry on Yellow Pages, your business listing will appear as a top result.
Since Yellow Pages is premium partners with Google, promoting your business on Yellow Pages will also help with your overall page ranking on Google—allowing you to get more out of your marketing dollars.
So what are you waiting for? Try Mobile Priority Placement today.
Read the original article on the Yellow Pages Learning Centre.
